Admired and remembered with deep nostalgia by those who travel from afar, it has exported elegance all over the world with the style that distinguishes it, a land full of history and culture, it has fascinated tourists and locals alike with its art, its landscapes, and of course for its excellency in culinary delicacies ….
… we are talking about Italy.
From the beautiful Alps to the many miles of coast, every corner reveals a thousand-year history, an irresistible magic that has captivated all.
In the world of fashion, Italy is synonymous of elegance and refinement, a style that has involved and influenced the world, becoming a point of reference for many. Every Italian city is home to fashion designers and it has made a contribution in the world of fashion, it is impossible not to mention Florence and Rome for the roles they have had and still are having, although when we talk about fashion it is known that Milan undoubtedly takes the crown.
How was fashion born in Italy?
Some consider 1951 as the date of the beginning of Italian fashion. In reality much earlier, Italian stylists gave life to their creations with their style even if in a partial way and there was not a common fashion project. Furthermore, the periods of war and of austerity had not encouraged the expansion of this field. While in 1951 in Florence, at Palazzo Torrigiani, the Italian entrepreneur Giovanni Battista Giorgini organized the first fashion show, marking the official debut of a national style.
Giorgini had seen the possibility of exporting our style, the United States was mainly referring to Paris at this time in terms of fashion, but the time to show the world what Italy could do had come.
For the first time, the Italian creators, who had only privately exhibited their productions, gathered to give a unique image, the Italian genius was about to spread on a large scale.
The American buyers returned to the United States so enthusiastic about what they saw, that when Giorgini organized the second show, more than three hundred guests showed up. The first Italian high fashion show was so successful that the city of Florence, for the next show, authorized the location of Palazzo Strozzi first and later Palazzo Pitti.
Until then, the fashion productions were tailor-made and reserved for niche customers, then many stylists began to create ready-to-wear fashion, so the high-fashion product came to be used on a larger scale.